Market
Scenario:
The Data
Management Platform (DMP) Industry is anticipated to grow by US$3 billion by
2023 rapidly growing at a CAGR of 15% during the forecast period 2017 – 2023.
Personalized and strategically driven commercials and higher conversion rates
and innovative capabilities of data management platforms propel the global data
management platform market. These factors have helped shape the data
management platform market and are expected to boost the growth. Companies in
the data management platform market could also face challenges such as lack of
availability of specific data and lack of infrastructure to support high-scale
software solutions. The details covered in the data management platform market
report cover all the aspects of the industry. data management platform market
analysts have also shared growth projections in the report and have suggested
data management platform market players to plan growth strategies accordingly.
COVID-19 Analysis:
The business impact of SARS-CoV-2 has
been felt across diverse sections of the information technology industry,
albeit at different levels. Companies in the technology sector that supply
services for verticals like travel, retail, hospitality, and entertainment have
noted a dramatic decrease in sales, while the firms that provide services
related to remote worker solutions have observed the opposite. Data Management Platform (DMP) Industry fate
post pandemic has been relatively less grim compared to Education Services (ES)
and Professional Services (PS) that are mostly dependent on components that are
generally on-site. Novel coronavirus has Data Management Platform (DMP) Industry to
open new avenues for those firms that are on the lookout for solutions that are
reliable, efficiently managed, scalable, and are subscription-based, to remain
more focused on the core business. The Data Management Platform (DMP) Industry is
bearing lesser impact of the COVID-19 outbreak compared to most other segments
of the tech world.
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Competitive Outlook:
The data management platform market is supported by
growth in technological advancements. The population growth around the world
and increasing demand of data management platform market-based services and
products also support the market growth. However, the data management platform
market growth can be affected due to absence of key companies in some regions
across the world and lack of awareness about data management benefits. The
report covers all such details which will help companies in the data management
platform market to strengthen their business plan and improve their product
portfolio.
Segmentation:
The
global data management platform market has been segmented based on data type,
data source, and end - users. On the basis of data type, the market for data
management platforms is segmented based on first party, second party, third
party. Additionally, the market based on end-users, is segmented into Ad
Agencies, marketers, Publishers. The global market for data management
platforms is also covered based on the data source segment, which is further
split into Web analytics tools, mobile web, mobile apps, CRM data, POS data,
Social network.
Factors
like increasing demand for data sharing and growing adoption of connected
devices support the data management platform market growth. The performance of
the data management platform market has also been studied for the past and
current years. Additionally, the data management platform market report
provides analysis of these segments. The data management platform market
segmental analysis provided in the report offers major details about the data
management platform market performance and future.
Regional
Analysis:
Companies in the data
management platform market are spread across the world. The data management
platform market report provides major information about regional markets of
North America, Europe, Asia-Pacific (APAC), and the rest of the world. The
North American data management platform market has many companies across the
United States, Canada, and Mexico. Europe has companies in the data management
platform market across Germany, France, Spain, Italy, and the United Kingdom. A
detailed analysis of the data management platform market across India, China,
and Japan in the Asia-Pacific region is also presented in the report. The data
management platform market of the Middle East, Africa, and other regions has
also been studied by analysts. The regional analysis of the data management
platform market can be found in the market research report.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market
Definition
2.2 Scope
of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets
Structure
3 Market
Research Methodology
3.1 Research
Process
3.2 Secondary
Research
3.3 Primary
Research
3.4 Forecast
Model
Continued….
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