Cloud Network Infrastructure Market Share, Business Overview, Challenges, Opportunities Share Global Analysis and Forecast to 2027

Market Overview:
The global market of Mobile
VAS Market is booming and expected to gain
prominence over the forecast period. The market is projected to demonstrate a
spectacular growth by 2022, surpassing its previous growth records in terms of
value with a striking CAGR during the anticipated period (2016 – 2022).
The adoption of
location-enabled mobile VAS. With the help of location-enabled mobile VAS
consumers can access real-time directions to nearby locations, weather
forecasts, and traffic updates on their mobile devices. Mobile advertisers are
targeting smartphone users for marketing their products and services as the
location-based advertising is cost-effective. Moreover, the handset
manufacturers and location-based services (LBS) providers are developing
applications that incorporate location-enabled search with social networking sites
as it helps users post updates on social networking sites with details of their
exact location.
The major factors
contributing to the Mobile Value-Added Services Market growth includes is the
growing penetration of smartphones and tablets among various subscribers,
increasing demand for entertainment content, increasing adoption of location-based
services, rising demand for mobile phones and the increasing usage in the
social networking apps. Also, other factors such as service providers been
offering effective 3G and 4G solutions and the increasing demand for wireless
mobile technology are boosting the growth of the mobile value-added services.
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Competitive Analysis:
Alibaba
Group Holdings Limited (China), Google (U.S.), Vodafone Group (U.K.), Comviva
Technologies Limited (India), OnMobile Global Limited (India), InMobi
(Singapore), Apple (U.S.), A&T Intellectual Property (U.S.), KONG.net.
(China), Gemalto NV (Netheralnds) are some of the prominent players at the
forefront of competition in the Global Mobile Value-Added Services Market and
are profiled in MRFR Analysis.
Regional Analysis:
North-America accounted
for the largest market share in the global mobile value added services market,
whereas Asia-Pacific is expected to grow at a fast pace over the forecast
period, 2017-2023. It is observed that APAC has the largest customer base and
the region is expected to have an accelerating demand for voice over internet
protocol (VoIP) services among individual and corporate users. Japan is one of
the potential market for the VoIP services market.
Though the service
providers are offering effective 3G and 4G solutions, the demand for low
latency wireless mobile technology is also expected to grow during the forecast
period.
Industry News:
December
31, 2017 - Alibaba had another great quarter driven
by the continued strength of the Chinese consumer and the wide and innovative
range of services we provide for merchants and consumers,” said Daniel Zhang,
Chief Executive Officer of Alibaba Group. “We are excited by the continued
momentum in New Retail, which came to life during another record-breaking,
Global Shopping Festival. We expanded the scale and footprint of our New Retail
initiatives with the vision of delivering true convergence of the online and
offline consumer experience through mobile and enterprise technology.”
December
21, 2017 - Companies such as Alphabet Inc., AT&T Inc.,
Samsung Electronics, Blackberry Limited, Vodafone Group Plc., OnMobile Global
Limited, and ZTE Corporation among others are some of the key players in the
global mobile value added services market. These companies are constantly
striving hard to gain an advantage over others with the help of offering better
and innovative services. Along with this, the companies are engaging into
tactical business decisions such as mergers, partnerships, takeovers, and joint
ventures to enhance their market presence.
Market Segmentation:
The
Mobile Value-Added Services Market can be classified into 4 key segments for
the convenience of the report and enhanced understanding;
Segmentation by Solutions: Comprises
Short Messages (SMS), Multimedia Messages (MMS) and Others.
Segmentation by Product: Comprises
Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce, Mobile Advertising,
Email and IM, Mobile Image and Others
Segmentation by Vertical: Comprises Banking and
Finance, IT & Telecommunication, Retail
Government,
Education, Media & Entertainment and Others.
Segmentation by Regions: Comprises
Geographical regions - North America, Europe, APAC and Rest of the World.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
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